In-Person Topical Training

Discover Your Inner Storyteller: The Science of Using Stories to Move Your Work Forward

November 15-16, 2017
Renaissance Austin Hotel
9721 Arboretum Blvd.
Austin, TX 78759

Presented by

Department of Health and Human Services
Administration on Children, Youth and Families (ACYF)
Family and Youth Services Bureau (FYSB)
Adolescent Pregnancy Prevention (APP) Program

Training Overview

Stories connect us to the plights of others like no other medium. They grab our attention in an over-saturated marketplace. They evoke empathy. They make people care. They make people give. Storytelling is a super power hiding in plain sight. While many organizations are talking about the importance of storytelling to gain new donors and attract new funders among other key priorities, few are training their staff and board members in how to actually do it. In this training, which has been designed based on the scientific principles for how and why storytelling works to persuade and connect people, participants will engage in practical exercises that will produce compelling stories, as well as activities that foster peer-review and critique. Participants will leave the training energized and excited to tell their stories and share new insights into how storytelling can benefit their programs and organizations.

Training Objectives

By the end of this training, participants will be able to:

  • Describe how storytelling strategies can support organizational and program efforts;
  • Write a well-crafted story that can be applied to their program or organization;
  • Utilize visual storytelling techniques to share their stories across different mediums; and
  • Verbally articulate a persuasive story to a variety of stakeholders.


Grantees should plan to arrive on Tuesday, November 14th, and depart after the conclusion of the training on Thursday, November 16th, or on Friday, November 17th. The training will begin at 8:30 a.m. and end at 4:30 p.m. each day. Grantees should plan to be in attendance for the entirety of the training. A certificate of attendance will not be provided to participants who do not complete the final session of the training.

Who Should Attend

This training will benefit any grantee and sub-awardee staff that have an interest in learning more about using storytelling strategies within organizations and communities. The training material is applicable for all staff roles, including management and front-line staff.

If you have any questions about specific staff attendance for your grantee agency, please contact your Project Officer. Grantees may register up to 2 representatives from their grant program for the November training as long as their current, approved budget permits. Should they wish to bring more than 2 representatives, grantees must contact their Project Officer. Please note that registration is limited to 75 participants on a first come, first served basis.

A Note for Past Attendees

This year, FYSB would like to prioritize grantees that wanted to attend in 2015 but were not able to because the training reached capacity. Grantees that attended the training in 2015 and would also like to attend this year are strongly encouraged to send a staff person that did not attend in 2015. Grantees that attended the training in 2015 and would like to send the same person to the training in 2017 to continue strengthening their skills may do so; however, it is important to note that some content and activities during the two days will be the same. There will also be some new material and several new hands-on exercises designed to grow participants' storytelling acumen.

Please register for the Discover Your Inner Storyteller: The Science of Using Stories to Move Your Work Forward In-Person Topical Training by October 18, 2017. If training slots are still available on October 18th, waitlisted grantees will be contacted with details for training registration.

Register for This Training

Contact Information

For registration and training questions, please contact:
Corey Frost at RTI International, 919-541-6234,